High Roller Launches ROLR Prediction Markets Platform in the US
High Roller launches ROLR for eligible US customers, offering Crypto.com event contracts through a platform built with mrkts.com technology.
High Roller Technologies has launched ROLR, its real-money prediction markets platform, for eligible US customers. The October 21 rollout follows an invitation-only beta that began on September 15.
ROLR provides access to event contracts offered by Crypto.com | Derivatives North America (CDNA). The platform is available through desktop and mobile browsers, with iOS and Android apps planned subject to app store approval. Access and contract availability remain subject to eligibility requirements and geographic restrictions.
How ROLR connects to Crypto.com
According to High Roller, its subsidiary ROLR US LLC operates as a registered guaranteed introducing broker and National Futures Association member under a guarantee agreement with OG Markets US, Inc., doing business as Crypto.com FCM.
Crypto.com FCM carries the customer accounts introduced through ROLR. ROLR US LLC does not hold customer funds. High Roller announced the subsidiary's registration in June, when it also outlined a revenue-sharing arrangement tied to customer activity.
Prediction Frontier covered those preparations as High Roller joined the Russell Microcap Index.
The mrkts.com technology agreement
ROLR uses technology licensed from mrkts.com under an agreement announced in August. The supplier's parent, Malta-based DeepEther Labs, agreed to provide platform source-code access and development services, including connectivity to Crypto.com and CDNA, payment infrastructure and compliance functions.
High Roller owns the customer-facing ROLR application. The agreement also provides for platform updates and a knowledge-transfer process if the company takes over ongoing development.
For High Roller, the arrangement separates ownership of the consumer product from the underlying technology and exchange connections.
From beta testing to customer acquisition
The September beta tested onboarding, identity verification, funding, trading, settlement and withdrawals. High Roller had targeted a public launch by the end of October.
Its distribution partners include Lines.com, Forever Network and Leverage Game Media, while SpikeUp Media will support performance marketing and direct customer acquisition.
High Roller expects prediction markets revenue to begin contributing in the fourth quarter of 2026. It did not disclose funded accounts, trading volume or customer-acquisition costs in the launch announcement.
PF's reading of the model is that High Roller's commercial task now centres on attracting and retaining customers through its own brand, while relying on partners for contracts, account infrastructure and technology. The retail launch follows a separate push into professional distribution, including the proposed River Markets, OG.com and Crypto.com institutional integration.