Sportradar says prediction markets are contributing to revenue growth

Prediction-market customers contributed to Sportradar’s third-quarter revenue growth through content sales and marketing spending, the sports-data supplier said in results released on 3 November.

Its results release, filed with the SEC, reports US revenue of €98 million, up 47% year on year. Sportradar identified prediction-market growth among the drivers, alongside wider demand for its premium content and services.

Marketing & Media Services revenue rose 15%. The company attributed that increase partly to greater affiliate-marketing spending by sportsbook and prediction-market customers, as well as contributions from media and technology clients.

Customers beyond the exchanges

Sportradar’s earnings presentation maps its prediction-market business across exchanges, clearing, brokers and market makers. The slide lists at least 10 market makers, while the company says it has entered agreements with both market makers and brokers.

The presentation also identifies demand from prediction markets as a contributor to content sales. On the cost side, Sportradar said sports-rights expenses rose mainly because of IMG content, with a smaller contribution from prediction-market costs tied directly to revenue.

These disclosures provide evidence of supplier revenue across the sector’s trading and customer-acquisition businesses. They do not establish that buying data improves an exchange’s liquidity or that marketing spending produces profitable customers.

The revenue contribution is not broken out

The results give no standalone prediction-market revenue, margin or contract economics. The 47% US revenue increase therefore cannot be attributed entirely to the sector.

The release also recaps an expanded Polymarket partnership covering more than 20 leagues and competitions. Sportradar announced that expansion on 27 August, describing it as a US agreement. It is background to the Q3 results, rather than a new November deal, and should not be read as a separate announcement for Polymarket’s international platform.

Related: FanDuel Predicts’ Q3 volume and customer-acquisition plans.